Andover Business Club

    E xcellent end of term meeting today, ABC! We had a lively discussion about User Experience (UX), eliciting our own opinions about certain companies, how they operate, and what it is that makes us eager to continue consuming. We then set out to explore what makes good user experience, and what a company should do in order to achieve such.      User Experience is about the interaction of a customer with a company's product, and whether their experience was pleasant, manageable, satisfactory and frictionless. Companies that focus on developing such user experience are very "customer-centric", focusing on generating a good experience for the customer. We discussed how a company first needs to develop a worthwhile product that a customer will want and be happy with, and then focus on enhancing their experience. No matter how good a customer's experience is, if the product is not of worth to people, the whole endeavor is futile.      Prior to the grand globalization th

 Another great ABC meeting this week! We had a great meeting about advertising and branding, focusing specifically on a few different case studies and topics. We had engaging discussions around the strength & usefulness of branding, relating to Apple, Starbucks, Supreme, Amazon, Facebook, and other social media companies.  We started our discussion talking about phrases that make a company so popular. Phrases such as "Netflix and chill" or Nike's "just do it" are what we centered the conversation around. These phrases are exactly how a company gets free advertising and creates brand exposure. They allow people to learn and remember a company. We then moved on to how brands built continuity and trust through branding and advertising. Jake from State Farm is a great example of the advertising, and Starbucks shutting down worldwide for a day to train baristas is an example that shows a company committed to quality.  Moving on, we discussed verbs for a short per

Another great meeting this week! Thank you to everyone who came, especially since we tried out Friday meetings instead of our usual Wednesday ones. For those who couldn't come, fear not! We discussed the topic of streaming services, such as Netflix, PrimeVideo, Disney+, and HBOmax. Before streaming services became a major source of entertainment, many people watched shows on cable. Over time, consumers started watching shows on platforms that included a variety of shows where they can pick what to watch instead of following the scheduling of cable services. Now with everyone spending more time indoors because of the pandemic, easy, accessible entertainment options, especially streaming services, are especially lucrative. Thus, we explored the different types and our opinions on them. The first service that we talked about was Netflix. Netflix originally started off selling or renting DVDs out to people. Later, they started compiling the shows up digitally. During a Blockbuster shar