Phone Apps: What makes them successful?

-
Topic: To kick off the term, we are going to talk about phone apps. We use these every day and you probably open an app every time you use your phone.  Of course, there are certain apps that are used more than others (i.e. Instagram, Snap, Spotify, Google Maps).  Statista states that there are 2.8 million phone apps out there! However, out of these 2.8 million phone apps, sad to say, more than “most” fail.  Perhaps better rephrased is, a few succeed. The question is why.  Can ABC make a list of characteristics that all successful apps share in common?  Bring your ideas and your friends!  This is a new term, and even if you haven’t been to an ABC meeting before, we encourage you to come.

Articles to check out:
https://clearbridgemobile.com/youre-doing-it-wrong-the-top-6-reasons-why-apps-fail/  (Top 6 Reasons Why Apps Fail)

http://www.businessinsider.com/most-used-smartphone-apps-2017-8 - 8-google-play-3  (Top 10 Most Used Phone Apps)

Comments

Post a Comment

Popular posts from this blog

Welcome to Andover Business Club

-
Our mission For Phillips Academy students who are interested in entrepreneurship and business, Andover Business Club hosts weekly discussions about real companies in the market and provides hands-on business experiences through running various startups at Andover.  ____________________________________________________________________________ We believe in the power of every voice, which is why our meetings are discussion-based and designed with the Harkness method at the core. During light weeks, our meetings consist of discussions about real businesses in the present, acquisitions, mergers, and business models. Some questions we ask are:  Why is XYZ able to succeed whereas ABC failed in starting a similar venture? What is XYZ’s strategy and why will this new acquisition help me achieve this goal?  We seek to delve deeply into these topics and unravel the tactics successful companies employ and identify the areas where failing ideas lack.  As mentioned earlier, we run startups
Read more

2022 Update

-
Hello Everyone! I am thrilled to share that the club remains in excellent shape, and our future prospects are as strong as ever. Below you will find a summary of the club's activity and accomplishments thus far this year. MEETINGS: Since the start of the year, ABC has continued to hold weekly meetings where we discuss business and current events. We have had consistent, solid attendance: on top of our eight-person board, our meetings also tend to attract around a dozen non-board-members. Some of our topics this year have included: Our upcoming venture Joint meeting with Student Advocates for Climate Awareness (SACA)  discussing whether or not the business community will be able to innovate our way out of climate change Facebook's big bet on the Metaverse Electric vehicles, and whether Telsa's $1 trillion market cap is sustainable The business of Nuclear energy (and potential innovation in the space) Potential venture collaboration with PA Coffee Club (guess what we were goi
Read more

Advertising & Branding

-
 Another great ABC meeting this week! We had a great meeting about advertising and branding, focusing specifically on a few different case studies and topics. We had engaging discussions around the strength & usefulness of branding, relating to Apple, Starbucks, Supreme, Amazon, Facebook, and other social media companies.  We started our discussion talking about phrases that make a company so popular. Phrases such as "Netflix and chill" or Nike's "just do it" are what we centered the conversation around. These phrases are exactly how a company gets free advertising and creates brand exposure. They allow people to learn and remember a company. We then moved on to how brands built continuity and trust through branding and advertising. Jake from State Farm is a great example of the advertising, and Starbucks shutting down worldwide for a day to train baristas is an example that shows a company committed to quality.  Moving on, we discussed verbs for a short per
Read more