Another great ABC meeting this week! We had a great meeting about advertising and branding, focusing specifically on a few different case studies and topics. We had engaging discussions around the strength & usefulness of branding, relating to Apple, Starbucks, Supreme, Amazon, Facebook, and other social media companies. We started our discussion talking about phrases that make a company so popular. Phrases such as "Netflix and chill" or Nike's "just do it" are what we centered the conversation around. These phrases are exactly how a company gets free advertising and creates brand exposure. They allow people to learn and remember a company. We then moved on to how brands built continuity and trust through branding and advertising. Jake from State Farm is a great example of the advertising, and Starbucks shutting down worldwide for a day to train baristas is an example that shows a company committed to quality. Moving on, we discussed verbs for a short per
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