M07 Recap: Google's Acquisition of Fitbit
During our final meeting of the term, one member brought up Google's acquisition of Fitbit as a discussion topic. Here's what we discovered: Google bought Fitbit for 2.1 billion dollars An attempt by Google to break into the wearable tech market Do you think the wearable tech market has room to grow? We think yes. Google may use Fitbit to help build an android-integrated platform , playing a similar role the Apple Watch plays in the iOS platform Google's engineers and access to data could help Fitbit become even more advanced Finally, acquiring Fitbit means Google instantly acquires a 27 million active users versus starting their own line of fitness gear. This is oftentimes a strategic moves for large companies, as markets become increasingly difficult to break in. How will Google use Fitbit to elevate itself and improve the fitness tech?