M07 Recap: Google's Acquisition of Fitbit

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During our final meeting of the term, one member brought up Google's acquisition of Fitbit as a discussion topic. Here's what we discovered:

  • Google bought Fitbit for 2.1 billion dollars
  • An attempt by Google to break into the wearable tech market
Do you think the wearable tech market has room to grow? We think yes. 
  • Google may use Fitbit to help build an android-integrated platform, playing a similar role the Apple Watch plays in the iOS platform
  • Google's engineers and access to data could help Fitbit become even more advanced

Finally, acquiring Fitbit means Google instantly acquires a 27 million active users versus starting their own line of fitness gear. 
This is oftentimes a strategic moves for large companies, as markets become increasingly difficult to break in.

How will Google use Fitbit to elevate itself and improve the fitness tech?

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