Marketing New Products + Elon Musk's Ventures

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Topic 1: Let’s suppose you were to design a new product (anything: protein bar, mobile app, car etc.), how would you market it?  What are some things you’d consider, especially if you’re trying to break into an established and competitive market?  Here’s an article you might find interesting about marketing new food products.

https://www.thebalance.com/effective-supermarket-promotional-ideas-1326141

Topic 2: One of our Managing Partners thought it would be a good idea to talk about Elon Musk’s plans as the founder of SpaceX and Tesla, and his plans to venture into space and the electric car industry.  As a manager, how does he do this all?  Why do people think, “Tesla”, when they hear “electric car?”  How has Elon Musk established and branded Tesla?  Here’s an article about SpaceX’s BFR Vehicle. 

https://www.extremetech.com/extreme/267292-spacexs-bfr-vehicle-is-already-taking-shape

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